About Me

About Me


My name is Lucy Eliza Davis, I’m 20 years old and I am currently in my second year at the University of Manchester studying for a BA Honours degree in Management, Leadership and Leisure, specialising in business in sport and events. I have always been a sporty individual, from cross country at primary school to swimming several times a week as I grew up.

I’m going to give you an insight into my hectic life, with the aim of encouraging, motivating and inspiring multiple individuals. I will be including workouts that you will be able to download for free, interesting and a variety of blog posts, nutritional advice, recipes, supplement advice and 1 to 1 email consultations.

Being highly ambitious and a very optimistic individual, I have always had the dream to be as successful as I possibly can be, and with the hope of managing my own business; whether this is in the area of sports, events management or following and pursing my fitness journey.

“The most ‘impossible’ goals can be met simply by breaking them down into bite size chunks, writing them down, believing them, and then going full speed ahead as if they were routine”


Ever since I was a little girl, I have followed a healthy and active lifestyle. Pretty much from the age of 4 years old, I have been climbing, skiing, surfing, caving, cliff jumping, you name it, I most likely did it as a kid with my crazy ‘James Bond’ of a dad. (He is pictured on the right bungee jumping off a bridge… with hand made safety ropes…) When I was growing up, I participated in both swimming and gymnastics to a reasonably high level. I never told my parents that I was actually petrified of hurting myself at gymnastics, and I always always tried to avoid training for that particular reason. As a little girl, you don’t want to disappoint or upset your parents in anyway, shape or form. However, when I reached the wonderful age of 10, I plucked up the courage to tell them how I felt, and this lead to finishing with gymnastics and deciding that I just wanted to swim – in the end, this was definitely the best decision I ever made at 10 years old.

A little insight into my swimming background…

My life revolved around swimming from the young age of 10, right up until I was 18 years old. Moving from club to club, coach to coach, I saw my performance improve every time I competed. At thirteen, I was the quickest swimmer in the pool across multiple events (Individual Medley being top of the bunch). I was so happy and cheerful all the time and felt unstoppable when I was racing. My thirteen-year-old little heart imagining itself on the podium at the London 2012 Olympic Games.

I carried this positive attitude with me until the age of eighteen; and I guess you could say things weren’t going as well as I hoped they would be by this point. Because I had such high expectations for myself after continuously achieving personal best times for 3 years, not swimming to the potential I knew I had in me eventually started to take its toll. Even though I did achieve personal best times from sixteen years old to finishing swimming at eighteen, my heart fell out of love with the sport – and this should never be the case with any sport you participate in. In April 2015 after competing at the British Championships in London, I decided to hang up my hat and goggles and start a new chapter in my life.

This was not an easy decision for me, and it’s perhaps the hardest decision I have had to make to date. I had the opportunity to travel the world with swimming; San Diego, Canet, Monaco, Berlin, Cyprus you name it. I hadn’t just met the most amazing and interesting people when I swam; I had met people who I knew would be staying in my life as they were more family than anything. The experiences and skills I gained throughout my swimming career are countless, and I know I will carry them with me for the rest of my life; shaping who I am today.

Where this leaves me now…

After finishing swimming, I knew straight away what I wanted to do, and had wanted to do for a while – make my break into the fitness industry and start weight lifting. Being an optimist, I thought that this would be a reasonably straightforward process to get my name out there… but it really is quiet the opposite as the industry is continuously growing and highly competitive. But everyone has to start somewhere right? People did question me as to why I didn’t have a break after swimming, and countless people said I needed to take some time to chill. But, I saw it as another opportunity to do something I could potentially excel in and enjoy, so followed my gut instinct and went for it.